Fashion Branding and Communication: Core Strategies of European Luxury Brands

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
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Content Marketing for Brands, Businesses and Blogs
Content Marketing for Brands, Businesses and Blogs
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hour | Lec: 12 | 162 MB
Genre: eLearning | Language: English

Content creation & marketing fundamentals to create and promote strategic, targeted, and measurable content.

On the age of information, content is king. But the problem is. everyone want to be the king. every marketer is fighting for attention.

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Fast Fashion, Fashion Brands and Sustainable Consumption

Fast Fashion, Fashion Brands and Sustainable Consumption by Subramanian Senthilkannan Muthu
English | PDF,EPUB | 2018 (2019 Edition) | 59 Pages | ISBN : 9811312672 | 2.82 MB
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
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Designing Luxury Brands The Science of Pleasing Customers' Senses

Designing Luxury Brands: The Science of Pleasing Customers' Senses by Diana Derval
English | EPUB | 2018 | 184 Pages | ISBN : 3319715550 | 3.27 MB
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color TestŪ taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

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Josh Forti - Profitable Personal Brands for Entrepreneurs

Josh Forti - Profitable Personal Brands for Entrepreneurs

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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib
English | 22 May 2017 | ISBN: 1484228049 | 172 Pages | EPUB | 722.71 KB
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
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Facebook Marketing For Businesses, Brands, And You
Facebook Marketing for Businesses, Brands, and You
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 16 | 293 MB
Genre: eLearning | Language: English


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Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

L. Gill, "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands"
2013 | ISBN-10: 113727851X | 244 pages | PDF | 3 MB
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Youtube Marketing For Businesses, Brands, & You
YouTube Marketing for Businesses, Brands, & You
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 8 | 146 MB
Genre: eLearning | Language: English


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Great British Brands 2017
Great British Brands 2017
English | 412 pages | PDF | 98.30 MB

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